I am passionate about transforming businesses to gain higher competitive advantage. This includes reviewing key business areas and proposing relevant changes to their digital marketing, technology platforms and organisational structure. As an experienced digital leader, I have been involved in the strategic definition and delivery of digital projects and services for over a decade. My most recent clients included Google, Nivea, Michelin, Optident (part of Henry Schein), Eurocamp and United Utilities.
Commercially focused, I can offer the confidence to manage significant digital development and marketing budgets to achieve agreed business targets. I have a wealth of external and internal stakeholders management experience up to and as part of board level in established organisations.
Having lived, worked and study in England, Germany and in South America, I am able to lead projects with multicultural and multi-disciplinary teams.
My academic qualifications include certifications from Harvard Business School and Oxford University Business School.
Also, a degree in International Business, European Marketing Consultancy, Project Management Professional including Prince2 Practioner status. And, a BEng (Honors) in Computer Sciences and a Master in Science (MSc) in Strategic Leadership and Change Management.
Rebecca Haworth-Johnson
Optident Ltd.(part of Henry Schein)
Liliana has worked closely with the Senior Management team to define a strong strategic plan for Optident to become online-led. She helped develop White Dental Beauty to fulfil its vision of increased brand equity and international expansion.
While working as part of the Optident Team and the wider Henry Schein European marketing team, Liliana has successfully lead the implementation of new digital platforms introducing change in working practices. She delivered a number of online lead generation initiatives and established a set of digital processes and KPIs to measure online performance.
Liliana not only consults, she works alongside you as part of your team and goes the extra mile. She delivers change and transformation while transferring her knowledge and experience to the internal team. I hope that we can continue to use her services in the future.