Digital Expertise
Transforming your Business


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What do we do


  • Help businesses define actionable strategic plans
  • Deliver business critical projects whilst managing and mentoring existing teams
  • Improve online conversion and other key business metrics
  • We deliver business transformation for new and established brands
  • We have experience in a wide range of industries including:
Liliana Ashton

I am passionate about transforming businesses to gain higher competitive advantage. This includes reviewing key business areas and proposing relevant changes to their digital marketing, technology platforms and organisational structure. As an experienced digital leader, I have been involved in the strategic definition and delivery of digital projects and services for over a decade. My most recent clients included Google, Nivea, Michelin, Optident (part of Henry Schein), Eurocamp and United Utilities.

Commercially focused, I can offer the confidence to manage significant digital development and marketing budgets to achieve agreed business targets. I have a wealth of external and internal stakeholders management experience up to and as part of board level in established organisations.

Having lived, worked and study in England, Germany and in South America, I am able to lead projects with multicultural and multi-disciplinary teams.

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My academic qualifications include certifications from Harvard Business School and Oxford University Business School.

Also, a degree in International Business, European Marketing Consultancy, Project Management Professional including Prince2 Practioner status. And, a BEng (Honors) in Computer Sciences and a Master in Science (MSc) in Strategic Leadership and Change Management.

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Video testimonials


Testimonials


Rebecca Haworth-Johnson

Rebecca Haworth-Johnson

Optident Ltd.
(part of Henry Schein)

Liliana has worked closely with the Senior Management team to define a strong strategic plan for Optident to become online-led. She helped develop White Dental Beauty to fulfil its vision of increased brand equity and international expansion.

While working as part of the Optident Team and the wider Henry Schein European marketing team, Liliana has successfully lead the implementation of new digital platforms introducing change in working practices. She delivered a number of online lead generation initiatives and established a set of digital processes and KPIs to measure online performance.

Liliana not only consults, she works alongside you as part of your team and goes the extra mile. She delivers change and transformation while transferring her knowledge and experience to the internal team. I hope that we can continue to use her services in the future.

Nick Jaspan

Nick Jaspan

Publisher and Successful Entrepreneur

Liliana has been a Judge for our prestigious Digital and eCommerce Awards for several years.

I’ve always found Liliana a pleasure to work with. She is thoroughly professional, astute, good humoured and what I also like is that when judging entries and looking at applications from companies she always puts on her commercial hat looking closely at where revenues are and how companies are performing.

Liliana will always be an asset to any fortunate company that secures her time and expertise.

Sarah Hartley

Sarah Hartley

Worked together at Google and The Guardian Media Group

Liliana and I worked closely together for about seven years. Throughout this time she was not only a supportive and productive colleague but also the sort of people manager who can juggle a thousand tasks into a deliverable project plan. Always professionally and completely committed to every task undertaken, if a site launch was in Liliana's hands, there was never any doubt that it would be delivered.

Mike Howarth

Head of Digital Development & IT
Eurocamp

Despite only working together for a short period, Liliana’s passion and commitment shines through in everything she does.

Utilising her extensive knowledge of the digital arena, she has guided Eurocamp through a wide reaching digital transformation project, placing them on a trajectory toward becoming a truly online led business.

From a management perspective, she has delivered a strong cohesive team instilling best practices and equipping the team with new skills and knowledge along the way, a legacy which will enable the business to move forward and remain an industry leader in a competitive marketplace.

Courtney Robinson

Courtney Robinson

Worked together at NIVEA

Liliana is an extremely talented professional who holds the ability to find a true connection with everyone she works with. I had the absolute pleasure of working with Liliana while managing client relationships for a suite of digital projects in Hamburg, Germany.

Liliana lights up a room, and aside from her beautiful personality, is a highly organized and magnificently intelligent Project Director. No leaf is left unturned on Liliana's projects. The team Liliana managed, worked efficiently together to deliver highly effective campaigns with great results. Every challenge was met with a huge grin and even the most difficult situations were no problem for Liliana to negotiate through.

Jonathan Whiteside

Jonathan Whiteside

Worked together at Eurocamp

I started working with Liliana at the beginning of an 18 month long programme to consolidate and redesign a european wide e-commerce website which she was leading. Lilliana realised very quickly that the long term objectives would not be met by focusing solely on updating the technology platform and applying a new design. She identified and internally championed a radical strategy to alter working practices, processes, team structures and governance - and then led the transformation against an aggressive roadmap (with a limited budget) by developing the internal assets and team members she had available.

Liliana is a consultant who shows natural leadership and strategic thinking which affects real change in how organisations approach digitising their business - it would be a pleasure to work with her again in the future.

Alex Blumenkrans

Product Manager
Radiology Clinical Solutions

I consider Liliana a great professional, very competent and always easy and pleasant to work with. Given that our weekly meetings and collaboration happened between our respective offices in Vancouver and Hamburg, she has been particularly flexible to establish a friendly and efficient working relationship between our locations. Also, her management of the Nivea Germany account has proved her great skills.

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